Market opportunity
Where Asia is buying.
Premium European food, drink and wellness brands are riding strong, steady growth across the region.
Wine
$61.6B
Asia-Pacific wine market in 2025.
5.6%yearly growth, to $85.6B by 2031
6.9%yearly growth in the premium tier
6.2%yearly growth in sparkling
Organic & bio
$59.8B
Asia-Pacific organic food market in 2025.
7.6%yearly growth to 2031
High protein
$10.1B
Asia-Pacific high-protein food and drink market in 2025.
21%yearly growth in high-protein bakery and ready meals to 2029
Functional drinks
$107B
Asia-Pacific functional beverage market in 2025.
8.2%yearly growth, to $172B by 2031
Health & beauty
$148B
Asia-Pacific beauty and personal care market in 2025.
8.0%yearly growth, to $217B by 2031
Asia-Pacific regional figures in US dollars. Sources: Mordor Intelligence (wine, organic food growth, functional beverages, beauty and personal care; forecasts to 2031); Market Data Forecast (organic food market size); Biospringer (high protein, forecast to 2029). Market definitions vary by research firm.
Six markets. Real purchasing power.
$108KGDP per capita
6.1MPopulation
36Median age
$60KGDP per capita
7.5MPopulation
47Median age
$36KGDP per capita
123MPopulation
50Median age
$37KGDP per capita
51MPopulation
46Median age
$8KGDP per capita
70MPopulation
41Median age
$4KGDP per capita
115MPopulation
26Median age
GDP per capita is nominal, in US dollars (IMF estimate, 2026). Population from national statistics offices (2025–26). Median age from UN World Population Prospects (2025).